YAYA is a content creator, mother, and self-taught cosmetic formulator specializing in handmade hair and skin care products. As early as 2014, Yaya has been creating and sharing video tutorials of her DIY Creations on YouTube.

In 2019, a collaboration with Chébé powder founder, Mrs. Sahel would change her life. She formulated the Chébé infused butter & oil on YouTube, that filtered out the powder & grit. This process went viral and the demand for the product grew. You can watch the video here: DIY Chébé Butter

YAYA's Chébé products have successfully promoted hair growth for many individuals globally, including her own son, who now has thick, tail-bone length hair.

Our mission is to share with the world the craft of handmade products using authentic natural ingredients to encourage length retention and healthy hair. Each product is handmade and carefully packaged directly by YAYA herself.